Jessica Frabetti

Crafted clear and concise microcopy for B2B SaaS platforms, significantly improving user comprehension and navigation within complex interfaces.

Partnered with the customer experience team to enhance onboarding touchpoints, contributing to a smoother user adoption process.

Developed scalable Figma components and high-fidelity UI designs, ensuring strong attention to information hierarchy and readability across product modules.

Maintained tone consistency across various product modules, reinforcing brand identity and improving the overall user experience.

Developed brand voice and editorial strategy, helping scale Instagram from 5k to nearly 30k followers

Wrote and reviewed product descriptions, packaging, web copy, email flows, and educational content

Created visual and verbal brand guidelines, tone of voice documentation, and curated storytelling across channels

Co-designed customer rituals and onboarding flows for digital and in-person experiences

Collaborated on social media, art direction, and community curation focused on wellness and care

Produced precise microcopy for landing pages and internal tools, enhancing user clarity and guiding user interaction effectively.

Maintained a consistent brand tone across all marketing and product assets, reinforcing brand identity and improving user trust.

Collaborated actively with developers and designers within agile sprints, ensuring seamless integration of content into product development cycles.

Contributed to the iterative improvement of digital interfaces through user-centric content solutions.

Wrote, edited, and rigorously reviewed diverse content for print and digital wellness publications, ensuring accuracy, engagement, and adherence to editorial standards.

Managed the production of impactful cover stories and visual briefings, coordinating with design teams to enhance visual appeal and reader engagement.

Conducted in-depth interviews and comprehensive research, planning articles with a strong focus on SEO optimization and enhanced readability.

Successfully oversaw content production from conception to publication, consistently meeting deadlines and maintaining high editorial quality.