Kali Botânica
→
Summary
Founded and led Kali Botânica, a venture focused on digital well-being solutions, creating self-care templates and guided meditations for tech professionals.
About
Content & Service Designer with a background in journalism and product design. I bring clarity, structure, and intention to every piece of content I touch, from onboarding flows to branded storytelling. Experienced in wellness, SaaS, and e-commerce sectors. Passionate about helping small businesses thrive through well-crafted content and seamless digital experiences.
Work
ClearSale
|Product Designer
Remote, Brazil, Brazil
→
Summary
Contributed to product design initiatives for B2B SaaS platforms, focusing on content architecture, UX writing, and UI consistency to enhance user interaction.
Highlights
Crafted clear and concise microcopy for B2B SaaS platforms, significantly improving user comprehension and navigation within complex interfaces.
Partnered with the customer experience team to enhance onboarding touchpoints, contributing to a smoother user adoption process.
Developed scalable Figma components and high-fidelity UI designs, ensuring strong attention to information hierarchy and readability across product modules.
Maintained tone consistency across various product modules, reinforcing brand identity and improving the overall user experience.
Biotiê
|Service Designer & Content Strategist
Remote, Brazil, Brazil
→
Summary
Led service design, brand strategy, and content for a natural skincare brand rooted in wellness, storytelling, and intentional living.
Highlights
Developed brand voice and editorial strategy, helping scale Instagram from 5k to nearly 30k followers
Wrote and reviewed product descriptions, packaging, web copy, email flows, and educational content
Created visual and verbal brand guidelines, tone of voice documentation, and curated storytelling across channels
Co-designed customer rituals and onboarding flows for digital and in-person experiences
Collaborated on social media, art direction, and community curation focused on wellness and care
Codenuts
|UX Content Writer
Remote, Global, XX
→
Summary
Produced concise microcopy and ensured consistent tone across marketing and product assets, collaborating within agile development sprints.
Highlights
Produced precise microcopy for landing pages and internal tools, enhancing user clarity and guiding user interaction effectively.
Maintained a consistent brand tone across all marketing and product assets, reinforcing brand identity and improving user trust.
Collaborated actively with developers and designers within agile sprints, ensuring seamless integration of content into product development cycles.
Contributed to the iterative improvement of digital interfaces through user-centric content solutions.
Editora Alto Astral
|Content Editor - Health & Wellness
São Paulo, São Paulo, Brazil
→
Summary
Managed and produced high-quality health and wellness content for print and digital publications, optimizing for readability and search engine performance.
Highlights
Wrote, edited, and rigorously reviewed diverse content for print and digital wellness publications, ensuring accuracy, engagement, and adherence to editorial standards.
Managed the production of impactful cover stories and visual briefings, coordinating with design teams to enhance visual appeal and reader engagement.
Conducted in-depth interviews and comprehensive research, planning articles with a strong focus on SEO optimization and enhanced readability.
Successfully oversaw content production from conception to publication, consistently meeting deadlines and maintaining high editorial quality.
Education
Aela.io
Online, Global, XX
→
Certification
Product Design (UX/UI)
UNESP – Universidade Estadual Paulista
Bauru, São Paulo, Brazil
→
BA
Journalism
Languages
Portuguese
English
Spanish
Skills
UX Writing
Microcopy, Content Architecture, User Interface Copy.
Brand & Content Strategy
Tone of Voice, Brand Guidelines, Editorial Calendar, Content Planning.
Content Management
Content Auditing, Content QA, CMS Tools, WordPress, Webflow.
Product Design Tools
Figma, Notion, Service Blueprints, UI Design, Wireframing.
CRM Systems
Salesforce (basic familiarity).
Localization
Bilingual Content, Content Translation.